The initial wave of people using social media has halted in the United States. There is still a growing trend of usage in Asia and Pacific Countries. Twitter and Facebook have stayed on top of the social media ladder because of the people who currently use them. The people using Twitter and Facebook make it something of their own.
People participate in social media to make connections with other people who have a common interest. Latest statistics show that sixty-eight percent are just observers of what other people are doing. The way that they observe the nightly news and are affected by what they watch. They discuss it with their friends and co workers offline.
Twitter and Facebook provide small business the tools to climb the social media ladder without breaking the bank. It is up to the user of the platform to provide engaging content. With only twenty-nine percent of users creating new content the field is wide open. Content is what keeps twitter and Facebook at the top of the ladder. Writing engaging content will put your company in the lead over your competition for their attention.
You create the engaging content to your blog or web page. Once the content is online you tweet about it on twitter sending traffic to your post. You will be amazed at the response and traffic you can create. Facebook will allow you to post a link to your wall giving you a link to your blog or web page.
Staying on top of the ladder both twitter and Facebook are constantly evolving and changing the way that they allow people to interact within their platforms. When they see that users are wanting more they give them the ability to do what they want.
Twitter recently gave users the ability to purchase followers. They gave people the ability to buy an ad in their who to follow section of the platform. The ad appears in the who to follow section on a person’s homepage. They use can then follow that person if they find a common interest.
Companies can not afford to ignore social media any longer. When was the last time you picked up a phone book? Your online presence is going to be your survival as a business. The world is changing as we know it. We can fight the change and put our head in the sand or we can profit from it.
Follow me on twitter to get a daily newsletter in your feed on the Best Of Social Marketing Daily into your twitter feed.
I promote and share the best tips. follow me on twitter at media077
